Saigon ICIA

In 2025 we start our international journey again at the same innovation and creativity annual event (ICIA). This year the event is held in Saigon City, Vietnam, giving our brand a remarkable opportunity to introduce and brand ourselves in a new country. Similarly to the previous year, we were able to collaborate with models from Vietnam, Cambodia and the Philippines to showcase multiculturalism in the fashion show. The difference this time is that our brand proudly represents Indonesia.

We did the fashion show combining our products in a mix and match with "batik", the national symbol of our cultural heritage, as well as with the Indonesian bag brand 'Aku Sila'; this greatly elevated and showcased how our brand has risen as a national representative brand in other countries.

During this event, the enthusiasm from the fashion show audience and visitors at our offline booth demonstrated the success of our branding and introduction in Vietnam.