Surabaya Fashion Parade

In 2023, following the success of our offline promotion in Makassar City, we chose Surabaya City (Indonesia) as the next destination for our offline promotion. As Surabaya is the second largest city in Indonesia, we aimed to reach and explore a wider potential customer base on Java Island, which is also the customer base for fashion in Indonesia.

We chose the Surabaya Fashion Parade because it is an annual event for fashion brands and enthusiasts in the city. Being specifically invited to a fashion event aligned perfectly with our goals of promoting, branding, and selling our products. By opening a booth and doing a fashion show, we gained greater recognition among our Surabaya customer base. This four-day event also provided valuable insights into the differences in brand and product preferences across islands in Indonesia, as certain products may be seen as premium in one city but otherwise in another.